India, second most populous country in the world has tremendous scope to convert prospective conmmer to potential one. In the era of globalization and liberalization the shift from a local to a global economic paradigm had enlarged the role of consumers which may not be neglected in these global economies in India.
The Role of Entrepreneurial Mindset and Innovation Capacity in Driving Entrepreneurial Success
Factors Influencing Generation Z’s Preference in Selection of a Restaurant: A Post-COVID Scenario
Enhancing Workforce Sustainability in BPO Sector: Challenges, Opportunities and Strategic Solutions
The Roles of Small and Cottage Industries in Generating Employment: A Study in the Pottery, Handicraft, and Handloom Industries
Herding Bias and Social Media Scams in the Stock Market: The Mediating Role of Overconfidence in Investment Decisions
Assessment of Service Quality in the Mobile Financial Services Industry: An Application of the SERVQUAL Model
Level of Financial Literacy of Microfinance Borrowers in Puerto Princesa City, Palawan, in Relation to Variables
Corporate Social Responsibility and Ethical Practices in the Readymade Garment Industry: Unraveling the Impact of the Rana Plaza Catastrophe
A Study on the Contribution of Police in Implementing SDGs (Goal-16): Bangladesh Perspective
Performance Analysis and Financial Soundness of the Selected Information Technology Companies in Bangladesh