Paper Title
Assessment of Service Quality in the Mobile Financial Services Industry: An Application of the SERVQUAL Model
Reaz Rahman
This study used the model of SERVQUAL to look at the quality of service in Bangladesh's Mobile Financial Services (MFS) industry, mostly from the urban and young people’s perception. Consumers shared their feedback that service quality is more important than ever before in light of the rapid changes in MFS platforms and their impact on mobile banking and other service consumption patterns. To examine the quality of service, the study focused on the five primary components of the SERVQUAL model: tangibility, reliability, responsiveness, assurance, and empathy. We got relevant perceptual information from 231 people who use mobile banking services in Bangladesh, who are mostly young people, students, and residents in urban areas. In this study, we used Partial Least Squares Structural Equation Modeling (PLS-SEM), which is a widely used statistical method to look at the data and assess the hypotheses that were created. The results show that all five SERVQUAL categories have a positive effect on the quality of service on these platforms. These results gave service providers useful information on how to improve service quality, make customers happier, and create long- term connections with them in the competitive MFS market.
Service Quality, Mobile Financial Services, SERVQUAL Model, Customer Perception, PLS-SEM