India, second most populous country in the world has tremendous scope to convert prospective conmmer to potential one. In the era o[ globalization and liberalization the shi[t [rom a local to a global economic paradigm had enlarged the role o[consumers which may not be neglecte d in these global economies in India. The study is to [ocus on huge transformation in the shopping practices o[ [our wheeler, disposable income and increasing number of in the youth. The attitudinal changes towards four wheelers refer a change from price to design, quality to trendinesr In this paper, the researcher studies various factors which impact on consumer preferences towards four wheeler. Such factors are divided into clusters for simpl fication. It is found that female customers of cars possess very high level of awareness regarding various brand names, product attributes as well as characteristics.