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Study on Factors Influencing Female Consumer Preferences of Four Wheelers in Panchkula City of Hmyana State, INDD.

India, second most populous country in the world has tremendous scope to convert prospective conmmer to potential one. In the era o[ globalization and liberalization the shi[t [rom a local to a global economic paradigm had enlarged the role o[consumers which may not be neglecte d in these global economies in India.