IQAC Image
IQAC Image
DIU Logo
QS Ranking

DIU-JOURNAL OF BUSINESS AND ENTREPRENEURSHIP

Our Feauture
  • Free of Cost Publishing
  • Global Exposer
  • Rigorous Peer Review
  • Prompt Publishing
  • Open Access

Paper Title
Problems and Strategies in Service Marketing: Bangladesh Perspective

Authors

Chowdhury, Tamzid Ahmed; Rahman, Masud Ibn

Abstract

Unique characteristics named intangibility, inseparability in production and consumption, perishability, irrevocability and heterogeneity make services different from goods and pose vexing problems that are not faced by the goods marketers. Perishability and irrevocability features of service create problems in managing fluctuating demand. Moreover, additional P’s of service marketing namely period, physical evidence, people, process, etc. need to manage in a different way. That’s why service marketing problems require solutions which are different from that required for goods marketing. Service quality Gap Model will be fitted to better answer the problems faced by service marketer.

Keywords

Manuscript Submission
Click Here to Submit Manuscript