Social media marketing technologies have become a crucial tool in the tourism industry,connecting individuals worldwide and encouraging networking. The research aims to assess theethical issues related to tourism promotion in Bangladesh through social media marketing. Across-sectional research design and qualitative research method have been used to conduct thestudy, involving 30 participants, including tourist and local individuals, faculty members, andtravel agents. The qualitative data from interviews are analyzed through inductive thematicanalysis. The study found that social media marketing of tourism in Bangladesh raises ethicalissues such as avoiding social sensitivity, disregarding privacy, and devaluing environmentalsustainability. It identifies social sensitivity issues arising from social media tourism marketing,such as intolerance, cultural disrespect, and legacy preservation. Privacy and transparencyproblems include breaching people’s privacy and information security, and promotions ofunauthorized and financially irregular activities. The study highlights the negative impacts of over-tourism, unsustainable practices, and environmental degradation. It suggests establishingregulatory frameworks, stakeholder education, and responsible tourism practices. The findingswill guide social media marketers and stakeholders in adhering to ethical marketing rules, privacyand transparency policies, and diversified cultural and environmental considerations.