All the countries’ economies’ stability is closely linked to their banking system'ssoundness. The banking system has a crucial role in the advancement of economic developmentin a developing nation such as Bangladesh. The objective of this paper is to evaluate the factorsthat are affecting the selected deposit product performance of the EXIM Bank Ltd., Garib-E-Newaz, Uttara Branch. Findings revealed that customers do not have enough informationabout EXIM Bank deposit scheme, which is affecting the deposit product performance of EXIMBank Ltd. Moreover, less attractive profit returns, lack of manpower, higher service charges,lack of trust and reliability, along lack of advertisement are affecting EXIM Bank's depositschemes. Apart from enriching relevant literature on the banking sector in Bangladesh, thispaper has significant implications for policymakers, banks, and bank managers.